Header bidding is all the rage in the programmatic advertising ecosystem, signaling a significant shift in the way advertising is bought and sold.
In this new Martech landscape, Web Financial Group has developed an intelligent advertising solution that is able to monetize 100% of the ads by struggling every impression through Web Financial Group's programmatic technology: Vortex Media.
Our solution for Publishers allows to conduct direct auctions and bypass the inefficiencies that keep websites from finding the best prices for their ad space inventory. Using real-time bidding (RTB) we can increase ad prices for your website and help you better compete with the prices available from the direct-sold ads.
Our programmatic solution for Advertirsers automates the decision-making process of media buying by targeting specific audiences and demographics using our DMP (Krux). We can help expand your marketing opportunities and customer roster by tapping into our qualified audience network. We maximize investment across all formats, including: online display, social media marketing, mobile and video campaigns.