Web Financial Group

VORTEX

Vortex Banking

INTRODUCTION

Much has been made of the topic of Big Data in the last five years. Yet so few companies have dared to place the data at the center of their business strategy to address the new paradigm of the client relationship. Not even internet giants like Amazon, Google or Facebook, with the million of real-time user data points they hold and suitable technology to analyze, interpret and monetize this data, have leapt on the band wagon of “programmatic advertising”.

And even though it is evident that the "Data Revolution" has arrived, it is not the same to be a company that stores huge amounts of information, as to be a truly data-driven company...A company centered on data, where every decision is based on data and where any person in the company can access whatever data they need, whenever they need it.

This story is not much different in the financial services industry. On one hand, we have a real explosion of financial information, and on the other, we have huge amounts of client data that the banks put away in their DMP, or can extract from the internet using data scientist technology. In the end, the objective is not to accumulate more and more material, nor to have the most cutting-edge technology. The aim is to be organizationally and culturally prepared to jump and evolve towards a personalized client relations model, tailor-made and in real time. And the banks are not prepared for this...They need a proper partner to help them handle all that data, especially to permit them to respond to key aspects for the survival of their business model, including:

Best Solutions
Return on investment of their offices
Best Solutions
Close, trusting relationships with their clients
Best Solutions
Personalized and efficient service

If a model like Amazon has succeeded thanks to the proximity they offer each client through geolocalization, why can’t the bank of the future do the same?

 
“UNLESS BANKS CHANGE THE WAY THEY ENGAGE WITH CUSTOMERS AND THE MARKETPLACE, THEY WIL BE DISINTERMEDIATED BY A BUNCH OF 20-SOMETHINGS BUILDING APPS. THINK ABOUT IT“

It’s a question of promoting a data revolution from the inside out, culturally and technologically. How?

1

By driving the internal forces of the bank that they want to develop.

2

By changing their 100% product-based philosophy to a 100% client-based focus.

3

By unifying data, which are now in multiple systems, into only one system.

The companies that are capable of giving banks a solution based on online and offline data management, as well as on the connection of data with the company’s core business, will be the true allies of the "Bank of the Future".

SOLUTION

Vortex Banking is a data-driven marketing solution for finance institutions that converts knowledge about end users into customer-focused predictions, by understanding and learning their behaviour.

Powered by our programmatic technology, we help banks to improve their audience segmentation and improve their customers relationship with valuable and hiper-segmented messages, content, meaningful experiences and ads in real time.

“Banks will no longer have to guess”

Vortex Banking compiles Big Data throught more than 500 Web Financial Group online properties across Europe, and more than 200 editorial partnerships in different verticals including lifestyle content, SME companies content, sports, etc., all aimed at developing a better understanding of each end-users preferences and behaviors.

Female profile
Female Consumer Profile Example

...

WEB FINANCIAL GROUP BIG DATA

CLIENT ACQUISITION AND ACTIVATION

In order to increase conversion rate, Vortex Banking personalized customer experience end to end.

Vortex personalises:

Advertising
Branded Content
Mailing
Landing Pages

BENEFITS

  • Reach potential customers.
  • Maximize acquisition budget by properly removing current clients.
  • Develop a specific and effective communication tactic to “wake up” dormant clients.
  • Improve ROI driving actionable messages across multiple devices.