Web Financial Group Selects PubMatic‘s Wrapper Solution to Power Its Programmatic Offering

PubMatic, the marketing automation software company for publishers, today announced it has been selected by Web Financial Group, one of Europe‘s largest providers of digital technology driven-solutions for the evolution of financial services industry, to power programmatic advertising across its desktop and mobile web inventory. The partnership will see PubMatic providing Web Financial Group with their leading enterprise-grade wrapper solution, helping to maximise revenue on an impression by impression basis and replacing the opaque waterfall set-up implemented previously.

Web Financial Group‘s media division will work with PubMatic to drive their programmatic strategy across their assets in Spain and other primary markets across Europe including the UK, Germany, France and Italy, monetising the significant opportunity presented by their highly valuable, premium business audience. In addition to implementing the wrapper solution, they will also use PubMatic to power their private marketplace (PMP) offering, giving advertisers the opportunity to see what premium ad inventory is available, before deciding which high value placements to invest in.

“We are delighted to be partnering with PubMatic as we build out our programmatic first approach. Their complete wrapper solution enables us to easily manage and measure all of our header bidding partners. As a result, we will have a unified view of our programmatic demand enabling us to make the appropriate ad decisions to drive the highest return from all our digital assets – desktop and mobile from video to native,” said David Grijalba, Head of Programmatic at Web Financial Group.

Grijalba continued: “As advertisers increasingly recognise the value of PMPs, having a partner with extensive experience in delivering these types of deals was an additional deciding factor when selecting PubMatic.”

Bill Swanson, Vice President EMEA at PubMatic added: “We are thrilled to be implementing our wrapper solution for Web Financial Group. As the publishing industry adopts more sophisticated programmatic advertising solutions, striving to monetise all impressions to their fullest potential is crucial. The integration of a wrapper solution in place of a potentially biased waterfall set-up, coupled with the insights delivered by our unique real-time analytics solution, will empower Web Financial Group to put their programmatic demand on equal footing with their direct sales. We look forward to partnering with them as they build out their programmatic capability over the coming months.”


292 Responses

  1. longchamp outlet

    After study a number of of the blog posts on your web site now, and I actually like your approach of blogging. I bookmarked it to my bookmark web site listing and will be checking back soon. Pls check out my web page as effectively and let me know what you think.
    longchamp outlet http://www.longchampoutlet.org.uk

  2. cheapbasketballshoes.us.com

    Aw, this was a really nice post. In thought I would like to put in writing like this moreover ?taking time and precise effort to make an excellent article?but what can I say?I procrastinate alot and on no account appear to get something done.
    cheapbasketballshoes.us.com http://www.cheapbasketballshoes.us.com

  3. yeezy shoes

    I have to express my thanks to the writer just for bailing me out of this particular challenge. After researching through the search engines and getting tips that were not beneficial, I thought my entire life was gone. Being alive devoid of the approaches to the issues you’ve fixed by means of your blog post is a critical case, as well as those that could have badly damaged my career if I hadn’t noticed your web site. Your own capability and kindness in dealing with almost everything was important. I am not sure what I would’ve done if I had not come upon such a stuff like this. I can at this point look ahead to my future. Thanks for your time so much for the reliable and effective guide. I will not hesitate to suggest your site to anyone who needs support about this problem.
    yeezy shoes https://qui.click/yeezyshoes

  4. adidas superstar

    Aw, this was a very nice post. In concept I want to put in writing like this moreover ?taking time and precise effort to make a very good article?but what can I say?I procrastinate alot and under no circumstances appear to get one thing done.
    adidas superstar http://www.adidassuperstar.org.uk

  5. yeezy boost

    I wanted to make a brief message to be able to say thanks to you for all the unique instructions you are posting here. My prolonged internet look up has finally been paid with beneficial information to exchange with my partners. I would state that that many of us visitors actually are very much endowed to exist in a fine site with many awesome individuals with very beneficial points. I feel somewhat grateful to have discovered your webpage and look forward to tons of more entertaining moments reading here. Thanks once more for a lot of things.
    yeezy boost http://u.to/YPw6Dw

  6. Adidas Originals NMD X Yeezy 350 Boost Mens Running Shoes Dark Gray

    I together with my buddies were found to be looking at the good suggestions from your website and then immediately I had a horrible suspicion I never thanked the site owner for those strategies. The boys became very interested to study them and have in effect undoubtedly been enjoying those things. I appreciate you for indeed being well helpful and also for settling on variety of superb themes millions of individuals are really desirous to be informed on. My sincere apologies for not expressing gratitude to you earlier.
    Adidas Originals NMD X Yeezy 350 Boost Mens Running Shoes Dark Gray http://www.nmdadidas.us.com/adidas-originals-nmd-x-yeezy-350-boost-mens-running-shoes-dark-gray-p-235.html

  7. yeezy boost 350 v2

    Oh my goodness! an amazing article dude. Thank you Nonetheless I am experiencing situation with ur rss . Don抰 know why Unable to subscribe to it. Is there anyone getting identical rss problem? Anybody who is aware of kindly respond. Thnkx
    yeezy boost 350 v2 http://www.yeezyboost350.uk

  8. adidas stan smith shoes

    Oh my goodness! an amazing article dude. Thanks Nevertheless I’m experiencing concern with ur rss . Don抰 know why Unable to subscribe to it. Is there anybody getting an identical rss downside? Anyone who knows kindly respond. Thnkx
    adidas stan smith shoes http://www.adidasstansmith.us.com

  9. adidas ultra boost uncaged

    I discovered your blog web site on google and check a couple of of your early posts. Proceed to keep up the excellent operate. I just extra up your RSS feed to my MSN News Reader. Seeking forward to reading more from you afterward!?
    adidas ultra boost uncaged http://www.adidasultraboost.us.org

  10. timberland outlet

    There are definitely quite a lot of particulars like that to take into consideration. That may be a nice point to carry up. I provide the ideas above as general inspiration but clearly there are questions just like the one you convey up where a very powerful thing will probably be working in honest good faith. I don?t know if best practices have emerged around issues like that, however I am sure that your job is clearly identified as a good game. Each girls and boys really feel the affect of only a moment抯 pleasure, for the rest of their lives.
    timberland outlet http://www.outlettimberland.us.org

  11. yeezy boost

    I have to express thanks to this writer just for bailing me out of this type of situation. Right after checking through the search engines and coming across concepts that were not beneficial, I assumed my entire life was over. Living without the presence of strategies to the problems you have solved as a result of your entire short post is a crucial case, and ones that would have in a wrong way damaged my entire career if I hadn’t discovered your web blog. Your good capability and kindness in dealing with every part was helpful. I’m not sure what I would have done if I had not encountered such a subject like this. I can also at this moment look forward to my future. Thanks for your time very much for the reliable and results-oriented help. I will not be reluctant to suggest the website to any person who should receive counselling about this matter.
    yeezy boost http://yxbp.com/boostyeezy

Deja un comentario

Tu dirección de correo electrónico no será publicada.